🔥 Key Takeaways
- Animoca Brands acquires Somo, a digital collectibles platform, in early 2026.
- The acquisition is aimed at expanding Animoca’s presence in the NFT market, which is showing early signs of recovery.
- Somo’s expertise in user engagement and community building will complement Animoca’s portfolio of blockchain games and NFTs.
- The NFT market is rebounding, driven by increased trading activity and renewed interest from investors.
Animoca Buys Somo as NFT Market Rebounds Early in 2026
Animoca Brands, a leading blockchain and digital entertainment company, has announced the acquisition of Somo, a digital collectibles platform, in a strategic move to expand its presence in the NFT market. This acquisition comes as the NFT market shows early signs of recovery and renewed trading activity, signaling a potential shift in the digital collectibles landscape.

Strategic Expansion
Animoca Brands, known for its portfolio of blockchain games and NFT projects, including The Sandbox and F1 Delta Time, has been at the forefront of the digital collectibles revolution. The acquisition of Somo is a strategic move to further solidify its position in the market. Somo, with its expertise in user engagement and community building, will bring valuable insights and capabilities to Animoca’s existing ecosystem.
Yat Siu, Co-Founder and Chairman of Animoca Brands, commented on the acquisition, “Somo’s innovative approach to digital collectibles aligns perfectly with our vision for the future of the NFT market. Their focus on user experience and community engagement will be instrumental in driving the next wave of growth in the NFT space.”
NFT Market Rebound
The NFT market, which experienced a significant downturn in 2022 and 2023, is showing promising signs of recovery in early 2026. Increased trading activity, new projects, and renewed interest from both new and existing investors are contributing to this positive trend. According to recent reports, NFT trading volumes have seen a notable uptick, with several high-profile sales and new collections gaining traction.
Analysts attribute the market rebound to a combination of factors, including improved technological infrastructure, a broader range of use cases for NFTs, and a growing awareness of the potential value of digital assets. The integration of NFTs into various sectors, such as art, entertainment, and finance, is also driving interest and adoption.
Somo’s Role in the Ecosystem
Somo, founded in 2021, has quickly become a key player in the digital collectibles space. The platform is known for its user-friendly interface and innovative features that enhance the experience of collecting and trading NFTs. By joining forces with Animoca Brands, Somo aims to leverage Animoca’s extensive resources and expertise to further innovate and expand its offerings.
James Lee, CEO of Somo, expressed his excitement about the acquisition, “We are thrilled to join the Animoca Brands family. This partnership will enable us to scale our operations and introduce new features that will benefit both our existing and future users. Together, we can create a more vibrant and inclusive NFT ecosystem.”
Looking Ahead
The acquisition of Somo by Animoca Brands is a clear indication of the company’s commitment to the NFT market and its belief in the long-term potential of digital collectibles. As the market continues to recover and evolve, Animoca’s expanded portfolio and strategic partnerships are expected to play a significant role in shaping the future of the NFT space.
With the NFT market showing signs of renewed activity, the next few months are likely to be crucial in determining the trajectory of this dynamic and rapidly evolving sector. Investors and enthusiasts alike will be watching closely to see how Animoca Brands and Somo will capitalize on this momentum and drive further innovation in the digital collectibles landscape.
Conclusion
The acquisition of Somo by Animoca Brands marks a significant step in the company’s strategy to expand its digital collectibles portfolio. As the NFT market shows early signs of recovery, this strategic move positions Animoca well to capitalize on the growing interest and trading activity in the space. The integration of Somo’s expertise in user engagement and community building will be crucial in driving the next wave of growth in the NFT market.
