Nike Quietly Dumps NFT Unit RTFKT as Converse Revenue Drops 30%
Nike sells its NFT subsidiary RTFKT amid a $5 million lawsuit and Converse’s 30% revenue decline, signaling a strategic pivot away from digital collectibles.
RTFKT
Nike offloads RTFKT months after investor lawsuit: Report
Nike has reportedly offloaded RTFKT, its Web3 and NFT-focused brand, amid market pressures and the closure of its digital collectibles unit. Learn more about the implications of this move.